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Plan Your Homepage
Before You Build It.
A clear, section-by-section planner that maps every element of your homepage before you open a website builder. Get the words right first. Then build.
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Instant access. No account required. Just download and use.
8 homepage sections planned
Pre-build checklist included
Print-ready format
ZU2B voice throughout
A homepage that converts isn’t designed — it’s planned. · ZU2B
8
Homepage sections
mapped in order
mapped in order
16
Pre-build checklist
items before you go live
items before you go live
$0
Cost. Always free.
No strings attached.
No strings attached.
What’s inside
8 Sections. One Complete Plan.
Every section of a high-converting homepage covered in the right order — with fill-in fields, coaching hints, and a pre-build checklist to close it out.
01
Foundation
Primary goal, ideal visitor, primary CTA, and what makes you different. Every other section is built on these answers.
02
Hero Section
Headline, subheadline, CTA button text, and hero visual. You have 50 milliseconds. Make them count.
03
Social Proof Strip
Logos, stats, a quote, or press mentions — placed immediately after the hero to build trust before they read anything else.
04
Problem & Solution
Name the exact problem your visitor is dealing with. Explain why most solutions fail. Position yours as the answer.
05
What You Offer
3 core offerings — name, one-line outcome, who it’s for, and CTA. Written about results, not features.
06
How It Works
A 3-step process that removes the mystery of working with you or buying from you. One short sentence per step.
07
Testimonials
2–3 testimonials with coaching on what makes proof land. Specific results. Real names. Photos where possible.
08
Final CTA
One last invitation for scrollers. Headline, supporting sentence, CTA button, and a genuine reason to act now.
How to use it
Three Steps to a Homepage That Works
01
Download & Print
Get the planner instantly. Print it or fill it in digitally. Either way — work through it before you open any website builder.
02
Answer Every Section
Work through all 8 sections in order. Each one builds on the last. Don’t skip — blank sections become weak sections on your live site.
03
Build With Clarity
Run the pre-build checklist. Then open your platform. Every decision is already made. You’re not building anymore — you’re executing a plan.
What you’ll plan
Every Decision Before You Build
Each section card has labeled fill-in fields, italic coaching hints, and ruled lines. Nothing is vague. Every question has a reason.
✓
Hero Headline — 3 Versions
Write three options using proven formulas, then circle the strongest one before you build.
✓
Social Proof in 4 Formats
Client logos, stats, testimonials, or press mentions — plan which you have and exactly how to present it.
✓
Your Primary CTA — Decided
One action. Written out. No more second-guessing in the builder when it matters most.
✓
3 Core Offerings Mapped
Name, outcome, who it’s for, and CTA for each — written before a single page is built.
✓
Problem Framed Specifically
Not vague. Not generic. The exact problem your visitor is dealing with — named accurately enough that they feel seen.
✓
16-Item Pre-Build Checklist
Run through every section before you hit publish. If anything is unchecked, go back and answer it.
Who this is for
If you’re building a website, you need this first.
It doesn’t matter what platform you’re using or how long you’ve been in business. Every homepage needs to be planned before it’s built.
First-time builders
You’ve never built a website before and want to start with a clear plan instead of figuring it out as you go. This is your starting point.
Redesigning an existing site
Your current homepage isn’t converting. Use this to rebuild it from strategy up — not just a fresh coat of paint.
Briefing a developer or designer
Hand this completed planner to whoever is building your site. Every decision documented. No more vague briefs.
Get the planner
Free. No catch.
Download it, fill it in, build with clarity. That’s it.
Free Download
ZU2B Homepage Planner
A complete homepage planning system — 8 sections, fill-in fields, coaching hints, and a pre-build checklist.
What’s included
✓8 Section Planner — Foundation through Final CTA, in conversion order
✓Headline Formula Guide — 4 proven formulas to write your hero headline
✓Social Proof Framework — 4 format options with specific fill-in fields
✓16-Item Pre-Build Checklist — tick every box before you hit publish
✓ZU2B Voice & Coaching Notes — not a template. A thinking tool.
No account required. No credit card. Just download and use.
Want to go deeper?
The Homepage Planner is the start.
These take you all the way to launch.
These take you all the way to launch.
The ZU2B digital product suite covers everything from platform selection and design to SEO, security, and post-launch growth.
$13
DIY Website Guide + Planning Worksheet
8-chapter guide covering every step from choosing your platform to going live. Includes the Website Planning Worksheet.
$13
Website Launch Blueprint
Strategy, design, SEO, security, launch, and growth. The complete system for building a website that works.
$27
ZU2B Getting Started Bundle
DIY Website Guide, Website Launch Blueprint, and Website Launch Checklist — all three for the price of one guide.
Questions
Common Questions
Is this really free?
Yes. No email required, no account, no credit card. Download it and use it. It’s our way of putting something genuinely useful in your hands before you decide whether ZU2B’s paid products are right for you.
What format is it in?
It’s a Word document (.docx) designed for printing or digital fill-in. Open it in Word, Google Docs, or any compatible app. Print it and work through it by hand — or fill it in on screen. Both work.
Do I need to complete this before building my site?
Yes. That’s the whole point. Most homepage problems are planning problems — the wrong headline, a vague CTA, no clear flow. This planner solves those before you build a single page. If you’re already building, stop. Complete this first. Then continue.
Does this work for any website platform?
Yes. The planner is platform-agnostic — Squarespace, WordPress, Wix, Webflow, Shopify, ZU2B Website Builder, all of them. It’s about the strategy and content, not the platform.
What if I already have a homepage?
Use this as an audit. Work through every section and compare your answers to what’s currently live. If there are gaps — that’s where your conversions are leaking. Fix those first.
What’s the difference between this and the paid guides?
This planner handles the strategy and copy planning for your homepage — one page, one hour. The DIY Website Guide covers your entire website from platform selection through launch. The Website Launch Blueprint goes deeper on SEO, security, speed, and post-launch growth. All three work together.